Car Crush of the Weekend - Why 80's Diesels were Doomed
Friday, March 19, 2010 A tribute to the oil burners that once were …
by Harvey Xiao
Old diesels are loud, dirty, slow, and smelly. We all know that. Problem is, people say this is why diesels became unpopular in the U.S. after the 80’s, and that’s simply not true!
In the 80’s, US streets must’ve sounded like Europe. It seemed like every car manufacturer and their mother-in-law had diesel options for grabs. Fords, Chevys, Volvos, Peugeots, Toyotas, VWs, BMWs, and of course Mercedes-Benzs (so awesome!). But diesels were loud, dirty, slow, and smelly from the very beginning, and it’s not like you can sweet talk your customers into overseeing these qualities at the dealership. In fact, people seemed enamored with them. Over 50% of Mercedes-Benz vehicles sold in the 80’s were oil burners, despite having a rather hefty price premium over their petrol powered siblings. People loved diesel!
So why did diesel die? Two words: General Motors. Some smart ass at GM decided to jump on the oil-burning bandwagon by designing a series of big, inefficient diesel motors based not-so-loosely on existing gasoline power plants. They, quite literally, blew up. Let’s think about this for a second. Diesels require higher compression… which means more pressure and heat. What happens when you double the pressure and heat in a motor that can barely take the pressure and heat it was originally designed for? C’mon guys, what’d you think was gonna happen?
The combination of the reliability horror stories and the class action law suits sealed the deal for diesel cars. By the late 80’s everybody pulled out of the diesel market - even VW and Mercedes-Benz pulled all models but one or two.
It’s a real shame. I adore diesel cars from the 80’s. They pull with the authority of a truck (while sounding like one, actually). Between me and Nick, we’ve owned a few Mercedes diesels and have driven countless others. Slow, yes, but well-built, and full of character. These 80’s diesels will never win you any races, but will somehow manage to make you smile. More importantly, non-GM diesels have that quality that so effortless eluded Detriot engineers: reliability.
Nowadays, the Germans seem to be pushing diesel once again in the US. It’s their solution to the hybrid (I guess if Germany and Japan joined forces, we could get a Golf TDI Hybrid Synergy Drive? Fascinating). I’m not really in love with any of the diesel options here now, but it’s really nice to have more to choose from than the VW Jetta and the Mercedes E-class. Looks like loud, dirty, slow, and smelly is back, baby!
You know what I’d like to see on our turf? A Japanese diesel. Honda, Toyota, you reading this?
photo copyright middle class motoring
1980's Week! 







